Creates emotions. On- and offline


Cramer was founded in Germany in 1823 and in the following years they manufactured and sold tools in the garden and construction sector. They had a 500-year break before it was time for a new start. This time with new owners, still roughly within the same industry. Today, Cramer is a high-tech, battery-powered international player in professional garden tools and machinery. But after a 200-year break, there was a lot of branding work that needed to be done.

Bästa Kompisar developed the entire brand identity with a brand book, graphic profile and strategy for Cramer’s launch and beyond. That work was, and is, the foundation for films, advertisements, the web and the rest of the conceivable communication Cramer needs – all signed by Bästa Kompisar.

VFX and 3D