Creates emotions. On- and offline


Panduro is the leading retailer of hobby products in the Nordic region. With headquarters in Malmö and stores in Sweden, Norway, Denmark, Iceland, Germany and the Netherlands, Panduro has employed creative craftsmen since 1955.

The collaboration between Bästa Kompisar and Panduro started at the beginning of 2018, with a CSR campaign for the benefit of SOS Children’s Villages. We got off to a flying start in the fall of 2018 with an Autumn and Christmas campaign, which focused on playfulness and free creation. The following year, a new brand platform was developed under the slogan “Long live fantasy”, which set the foundation for an Audio logo, POS material and a campaign film.

Panduro has a strong position in the market, with customers of all ages and segments. Our challenge was to reach a broad audience, yet create impactful and original communication. The result was a cinematic journey into imagination, exposed through SoMe, web campaigns and store material.