Panduro is the Nordic region's leading retailer of hobby products. With headquarters in Malmö and stores in Sweden, Norway, Denmark, Iceland, Germany and the Netherlands, Panduro has employed creative craftsmen since 1955.

Best Friends and Panduro's collaboration started at the beginning of 2018 with a CSR campaign, for the benefit of SOS Children's Villages. Audio logo, POS material and campaign film were the first step in a relationship that would lead to a completely new brand platform during the year under the slogan "Long Live Fantasy" with a launch in 2019. We got off to a flying start in the fall of 2018 with an autumn and Christmas campaign with a focus on playfulness and free creation – the imagination in focus, in other words.